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Introduction to Conjoint Analysis – A tool to investigate preferences of farmers/animal owners

Session organisers: Wilma Steeneveld, Utrecht University, the Netherlands
E-mail: w.steeneveld@uu.nl


Learning objectives and expected outcomes

To support decision making it is important to know what farmers/animal owners want. A Conjoint Analysis is a tool to investigate preferences, and is method which is increasingly used in Veterinary Sciences. The objectives are:

  • Understand the basic principles of a conjoint analysis
  • Being able to set up a conjoint analysis
  • Being able to interpret the outcomes of a conjoint analysi

Content and structure

Activities during the workshop:

  • Explanation on conjoint analysis
  • Discuss scientific papers
  • Analyse outcomes of your own filled in questionnaire
  • Set up of your own conjoint analysis

Materials provided by the facilitators

Scientific papers to read.